Follow this simple process to create attractive and effective images of clothes with models.
In professional clothing photography, images with models give personality and shape to the garment, something that a dummy cannot do. Using a model, you can encourage customers to want to buy the product, because they see what a person looks like. This also simplifies the time spent preparing the product; by not having to go too much into issues of styling for the photo shoot.
In any case, the photographs of clothes with real models give, without a doubt, a sense of professionalism compared to those of other well presented products. Follow the seven steps below to maximize the professional and attractive appearance of your product photographs, and thus develop a consistent catalog of images for your online business or online store:
Step 1: Choose a Model
There are three basic factors to consider when selecting a model: (1) feel comfortable working with him or her, (2) the availability you have, it will always be better for you to work with the same model for a longer time, ( 3) and what the clothes look like on the model. If you would like to receive a Clipping Path service, contact them.
It is very important to choose one or some models with which there is comfort to work. The more you reduce the adaptation time to communicate with it, the better the photo shoot will flow, and the better the results. Similarly, to create a consistent and professional look of your products, it will always be better to use the same model in all product photographs of your business. It will make things easier; Once they have worked together, the model will clearly understand your vision and what you need to show in the photographs of each of your products.
You will also need to carefully consider how your products look in the model you have selected - if the garment does not look really attractive in the model, perhaps you would have to find another person. This can happen because of the body type of the model; There are garments that do not look good on certain types of bodies. Remember, even though you have many sizes available in your product line, you must choose only one and photograph it in all the sessions that are carried out so that there is more consistency and your products images look better.
Step 2: Prepare the Space
The space you must prepare for the photo shoot should be comfortable. The model must be able to move comfortably. In any case, it is also important that the space is not too large and that there is a limit of the bottom, that it helps to locate the model, and that then it can know what its space is and where it should see the camera.
Make sure you have the right equipment and space to obtain quality images. In this image, you will see some examples of components needed to perform the session: white background of a paper or cloth , a camera tripod, flashes, light refractants and an umbrella (more information in step 3).
Using a white background is not necessary, but it is important to keep in mind that white helps to give prominence to the garment and the model that has it on. In addition to highlighting colors that other backgrounds such as black, can not achieve, and that can compromise efficiency in post-production.
Likewise, a tripod is not always necessary if you have enough natural light available, but it is true that using one helps to have better results in image quality. Whatever the background color to use, or the image stabilization you use, always be consistent and keep these recommendations in mind for all your product images.
Step 3: Create the Right Light
As previously mentioned, renting or buying the right lighting equipment is a critical requirement when creating quality product images. The most common set of equipment consists of 1-3 light refractants (with stand) or 1-3 flashes, and umbrellas with stand.
When you evaluate the lighting equipment that you will use, remember that your goal is to find a way to soften natural light , something that light refractants already do automatically, but still including umbrellas, when there are flashes, these can be too direct and strong , and quality images will not be created.
If that is the case, simply accommodate the angles of the flashes to the sides of the model so that the light of these is reflected on the walls, and not directly (as shown in the image).
Don't be afraid to experiment - but just do it before the session to increase efficiency when the model is already present.
Step 4: The Model Position
Once you have prepared the background and lighting , and the model for the session has arrived, it will be time to inform you of the position you should adopt in the space you have prepared to achieve your goal. The easiest way to ensure that the model is in the right position is to mark an X on the floor. In this way the desired position will be established more easily, as the model will know where it should be located or aligned. This step applied correctly will help to position the model exactly in the correct location, to do it in the specific frame for the image and to avoid wasting time during the photo session.
Step 5: Panoramic Framing
Because there is a wide variety of cropping and image size adjustments in different web standards, it is a good idea to take photographs using panoramic framing. This means that you will have to leave additional space around the model in the image and then trim it without problems.
It is better to have an image with a lot of extra space that can be trimmed without any inconvenience. Remember to also include the arms and legs of the model in the image.
While some images and brands include the faces and expressions of their models in their product photographs, some others do not to reduce user distraction from the garment displayed in the image.
Trimming the faces of the models is a good option if you are just starting, or if you want to save some money and time.
This is an example of a product image before it is cropped. You can see the additional space around the model. There are two blue lines on the nose and knee, which will be the places where the cutting and retouching will take place.
Step 6: Direct and Guide the Model
Image: These standard poses are simple but effective.
During the photo shoot, the model will follow your instructions. Remember that images will be created to satisfy your vision of the subject. Be very clear and precise in your directions. Use specific orders, for example: if you want the model to look at a certain position, tell it to look directly at an object that you have placed in an exact location. On many occasions remember that the simpler the pose, the better the image will have. Sophisticated poses will distract the customer's attention from the item you want to sell.
It is also a good idea to use different frames, in many possible angles and poses. This will give you more options to choose from during the post production process, and will help you select the best images to sell your product.
Step 7: Post-production
Be sure to allow time for post-production in your workflow. You should have time to be able to edit your images for yourself, but also remember that by outsourcing this task you can have more time to devote to other important aspects of the business. In case you choose to hire someone to edit your images, make sure they are a professional who can help make them see in a consistent way. You must report in this case, your image guides regarding reports, size, etc.
Whether you edit the images on your own or outsource the theme, below you will find key adjustments that may be useful for the adjustments that should be made:
Lighting settings
Skin retouching
Remove wrinkles
Elimination of imperfections in the product
Cutouts and size adjustment
Remember that the main purpose of using a model is to facilitate shaping the garment you want to promote, and that customers can get an idea of what it looks like on a body.
These seven steps will pave the way for you to create professional, consistent images that will give a very positive impression to your potential clients.
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